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Supporting 2 of the Top 5 Fashion Retailers
Supporting 3 of the Top 10 Home Retailers
Making the store visual merchandising guidelines real-time, interactive, and easy.
Contexio’s VM.ai leverages the power of AI to help visual merchandisers create VM floor plans easily on the click of a few buttons, interactive and real time.
Contexio’s VM.ai takes away the tedious work associated with product image editing, generating floor plans, fixture and hanger arrangements, kiosk plans, and mannequin dressing. VM.ai provides a collaborative environment to get suggestions and approvals on VM guidelines across teams, relay designs to store managers, and adjust designs uniquely by each store in real time with ease.
One of the largest brand retailers globally, with over 250 stores, was struggling with delays and the cost of mismanaged VM guideline operations. A retailer teams used to make floor plans, fixture plans, and mannequin plans using CAD designs of products in the PLM systems on tools like Photoshop and Excel. Approval, transmission, and changes were extremely tedious given the multiple store formats of the multiple private brand retailer, as also varying inventory by region. This was leading to extremely manual, high-cost VM team sizes and last minute inefficient VM guideline changes. Brands would always complain of VM guidelines not being met uniformly across the stores. Contexio’s VM.AI has leveraged AI to make the entire process efficient at the click of a few buttons and has help reduce VM cost by 10%, as also increase conversion through better VM guideline adherence in stores by over 1%.